I just finished reading a great article by Eric Anderson, VP of Marketing for White Horse. He called it The 10 Commandments of Content Marketing, and draws attention to content’s boldness, longevity, and measurability amongst other things. Read More

The long tail, a concept popularised by Chris Anderson in 2006, proves that selling less of more is the most profitable way to do business. For years the film, music, and literary industries (to name a few) focused their attention on a small segment of the talent that made up their business. Why? Because it costs money to promote and sell products. It doesn’t make sense for a publisher to invest in an unknown author who is going to sell 500 books (max) that they’ll never be able to convince the supermarkets and Waterstones of the world to buy. Read More

For a Monday morning I must say I am in a wonderful mood. By 8:30 a.m. I had already fallen in love. That’s right, I simply cannot soak up enough of the customer service that’s offered at the café across the street from my work. They’re calling out my order before I even walk through the door and in doing so are ensuring I never walk into anyone else’s. Fabulous. I’m home. Read More

One of the most important factors to optimising Ecommerce conversion is fine tuning the shopping cart and checkout process. Read More

I keep reading about how marketers are using Twitter the wrong way. That the excitement and new found importance of this communication channel has got everyone on it, but not necessarily using it to their full benefit. Read More