August’s issue of B2B Marketing Magazine features a box of quotes from their LinkedIn group on why websites are so badly written. Here’s what some industry experts had to say. Read More

Picture this: You’re standing in the supermarket in front of the pasta sauces. You decided on the way there that tonight was going to be a carb night. You’ve got the pasta in your basket and the parmesan cheese and now all that’s left is the sauce. Suddenly you’re inundated with choice. You must decide if you’re in the mood for red peppers, sun dried tomatoes, or crème sauce. Your stomach is growling but you can’t make a decision. Read More

In ‘The Tipping Point’, Malcolm Gladwell lists 3 people involved in starting an epidemic. Mavens, connectors, and salesmen. Social media and its introduction of so many communications channels have made the dissemination of information so much faster and more tangible then ever before. Read More

Today, I read a fun article by the Harvard Business Review on salespeople's seven deadly sins. Although they listed chattering as the least deadly of the sins, I find it to be one of the most overlooked qualities of salespeople. Amateur salespeople are naturally very nervous to get on the phone. As a result they’ve probably scripted a pitch, or have been given a scripted pitch. A good salesperson might use this pitch for their first call or two, a bad one will use it throughout their entire career. Read More

This blog post is dedicated to those of you who grew up reading wonderul fiction where you were drawn into a linguistic abyss of imagination. When writing for the web, try to forget all of the poetic phrases and plot development you enjoy so much. The trick to writing content for a website is to make it as brief and captivating as possible. You have one objective and that is to get the reader to remain on your site. Read More