Recently, we at Adaptive have been spending a lot of time considering our work and team culture. Last Friday, our "tribe leader" Markus kicked off our end-of-week brainstorming session by showing us Simon Sinek's Ted Talk "How Great Leaders Inspire Action" http://bit.ly/peoplebuythewhy  Sinek argues that leaders stimulate action because they BELIEVE in what they do. He says that everyone knows WHAT they do, most know HOW they do it, but very few people know WHY. Read More

Adaptive's resident Web Designer Daniel, recently brought my attention to an article on minimalist web design. The article pays tribute to minimalism being a style of art for centuries and sight examples of designers, textbooks, and artists who have mastered the skill. Read More

Many people have heard of Search Engine Optimisation but most don't understand what it is. ClickZ released a comprehensible and informative article on Keyword Forensics, that I recommend you all read. It discusses how keyword research aims to understand how consumers search and what words will trigger them to click to the right information. Read More

I just came across a fabulous article that I had to share with you. It's 30 Content Marketing Truths that I suggest everyone live by. The most important message that the article's author delivers is that content is at the essance of all branding and cutomer relationships. Content is a company's point of differentiation. It is made up of your thoughts, ideas, and personality, and all of those things are irreplaceable. Read More

Many companies don’t recognize that social media and lead generation go hand in hand, or perhaps they are just feeling impatient in the wait. Research indicates that over 40% of companies have gotten clients through connections made via social media channels. Read More