Today, I read a fun article by the Harvard Business Review on salespeople's seven deadly sins. Although they listed chattering as the least deadly of the sins, I find it to be one of the most overlooked qualities of salespeople. Amateur salespeople are naturally very nervous to get on the phone. As a result they’ve probably scripted a pitch, or have been given a scripted pitch. A good salesperson might use this pitch for their first call or two, a bad one will use it throughout their entire career. Read More

Achieving sales on a website is not a single “conversion” event, it’s actually a series of “micro” conversions. They’ve clicked on a ad in a Google search results page, they’ve clicked on various pages within your site, they’ve put products in your shopping cart and they’ve checked out. Read More

Many businesses make huge efforts with press releases online, often because it’s free or very low cost. But many of them never get picked up by journalists, researchers or Google news. There are three simple rules which will make a difference. Read More

Picture this: You’re standing in the supermarket in front of the pasta sauces. You decided on the way there that tonight was going to be a carb night. You’ve got the pasta in your basket and the parmesan cheese and now all that’s left is the sauce. Suddenly you’re inundated with choice. You must decide if you’re in the mood for red peppers, sun dried tomatoes, or crème sauce. Your stomach is growling but you can’t make a decision. Read More

Many companies don’t recognize that social media and lead generation go hand in hand, or perhaps they are just feeling impatient in the wait. Research indicates that over 40% of companies have gotten clients through connections made via social media channels. Read More