Have you ever been checking out of a shop when the cashier innocently asks whether you would like 15% off your next purchase? Of course you answer yes, after all who doesn’t want a deal? But then she asks you to jot down your email address … oh no, you know where this is leading … to a lifetime of junk mail. You pause, pen at your lip, wondering what to do, whether 15% off is worth it. Finally you write it down. Read More

On the way to my friend's for dinner last night, I decided to take advantage of being on High Street Kensington on a Tuesday and popped into H & M for some summer accessorizing. Weekend shopping has become something I try to avoid at all costs. Unfortunately for the working world, the weekend is usually the only time we have to shop... unless of course there was an online alternative where we could browse, purchase and recieve items without having to leave our bedroom. Read More

Achieving sales on a website is not a single “conversion” event, it’s actually a series of “micro” conversions. They’ve clicked on a ad in a Google search results page, they’ve clicked on various pages within your site, they’ve put products in your shopping cart and they’ve checked out. Read More

Mobile shopping doesn't have a huge share of retail website traffic at present but things are moving. The big retailers are beginning to get their act together and more and more consumers have internet-enabled phones. Read More

Marketers may spend millions of pounds on advertising campaigns yet arguably the biggest influence on a consumer’s decision costs nothing: a word-of-mouth recommendation from a trusted source. The great value of the internet is that it facilitates mass word-of-mouth recommendation possibilities.  According to a recent article from management consultants Mckinsey, word of mouth is the primary factor behind 20-50% of all purchasing decisions. Read More