Whatever business you’re in, at some stage over the last eighteen months you’ve probably asked the question “How can we use Facebook in our marketing?” Some people have dipped their toe in whilst others have gone in head first. With over 400m active users, there’s a big audience out there. There are also case studies of companies who have had success and a growing interest in Facebook from marketers. Read More

One of the most important factors to optimising Ecommerce conversion is fine tuning the shopping cart and checkout process. Read More

August’s issue of B2B Marketing Magazine features a box of quotes from their LinkedIn group on why websites are so badly written. Here’s what some industry experts had to say. Read More

The internet has become a hub for opinions. A large portion of digital news reads like the Op Ed section of the paper. Blogs (online journals) have become influential sources of news and inspiration and are a part of the web presence of many corporations. Social media sites allow individuals and brands to share information and keep the digital world updated in quick, real-time posts. But consumer brands, bloggers and journalists have found that the general chit chat is not enough, they want specific feedback and, at the risk of being publicly criticised, have embedded review and commenting sections into their sites. Read More

If you follow digital news, Facebook Commerce should not be a new term to you. The monstrous social network developed a commerce platform within their site, where loved brands can build online shops, not unlike any ecommerce site. What makes it different of course, is that Facebook stores can easily leverage all of the social benefits of the network to help increase sales. Read More