Whatever business you’re in, at some stage over the last eighteen months you’ve probably asked the question “How can we use Facebook in our marketing?” Some people have dipped their toe in whilst others have gone in head first. With over 400m active users, there’s a big audience out there. There are also case studies of companies who have had success and a growing interest in Facebook from marketers. Read More

Pay Per Click marketing has become very popular in recent years with many businesses relying on it as their main source of traffic. Despite this heavy reliance, many companies overlook the opportunities that an Adwords campaign can offer.   Read More

This morning, when I got into the office, a colleague drew my attention to the Engadget article reporting on the 100 million Facebook pages that had been leaked. Turns out a hacker created a crawler to troll the social media site’s Open Access directory for phone numbers, emails, and URL’s. While none of this is actually illegal it’s given many people the creeps. Read More

Many people have heard of Search Engine Optimisation but most don't understand what it is. ClickZ released a comprehensible and informative article on Keyword Forensics, that I recommend you all read. It discusses how keyword research aims to understand how consumers search and what words will trigger them to click to the right information. Read More

When we start planning internet marketing campaigns for our clients, one of the first questions we ask is “where are you sending people who respond? What’s the Landing Page content?” This is the same whether the source is an email, paid search, banner ads or a content link. Read More