Everywhere I look, every article I read, seems to hammer home the fact that peer influence marketing is becoming the most effective method of selling a brand. Word of mouth marketing has always been a reliable way to do business. Why? Because brands know that consumers would rather hear it from someone they know and trust. In The Tipping Point, Malcolm Gladwell describes the three characters needed to start an epidemic. Read More

Marketers may spend millions of pounds on advertising campaigns yet arguably the biggest influence on a consumer’s decision costs nothing: a word-of-mouth recommendation from a trusted source. The great value of the internet is that it facilitates mass word-of-mouth recommendation possibilities.  According to a recent article from management consultants Mckinsey, word of mouth is the primary factor behind 20-50% of all purchasing decisions. Read More

Francois Gossieaux, Co-founder and Partner of Human 1.0 wrote a detailed article yesterday as to why social buying sites are actually hurting businesses in the long run. Read More