Achieving sales on a website is not a single “conversion” event, it’s actually a series of “micro” conversions. They’ve clicked on a ad in a Google search results page, they’ve clicked on various pages within your site, they’ve put products in your shopping cart and they’ve checked out. Read More

Yesterday I blogged about online privacy. If Facebook or Google exploit their users’ personal information to pitch to advertisers, they’re not actually doing anything illegal, but they’re also not being entirely honest with the very people who make their businesses possible. Read More

Last night I watched the first episode of the new season (4) of Mad Men. Donald Draper, the oh-so-sexy and suave Creative Director of the agency pitches a presentation to the conservative boys at Jantzen swimwear. In 1920 Jantzen’s swimsuits were worn by pin up girls and splashed on billboards across Western America. A year later their trend setting designs were featured in Vogue. Read More

One of the most important factors to optimising Ecommerce conversion is fine tuning the shopping cart and checkout process. Read More

Today, I read a fun article by the Harvard Business Review on salespeople's seven deadly sins. Although they listed chattering as the least deadly of the sins, I find it to be one of the most overlooked qualities of salespeople. Amateur salespeople are naturally very nervous to get on the phone. As a result they’ve probably scripted a pitch, or have been given a scripted pitch. A good salesperson might use this pitch for their first call or two, a bad one will use it throughout their entire career. Read More