Social Commerce is one of the biggest things to happen in digital this year and certainly the biggest thing to happen to e-commerce. "If the first phase of e-commerce was the utilitarian hunt for staples, the next phase of e-commerce is about recreational shopping where the merger of social and interest graphs would drive buying decisions" says Om Malik, editor of GigaOm. Read More

Last month I delivered a seminar on internet marketing to a group of about 40 or 50 independent retailers. Whilst discussing mobile commerce I asked them how many of them had used QR codes in their marketing and no hands went up. So I then reversed my thinking and asked how many of them knew what a QR code was. Less than half of them did. I was a bit surprised but then again maybe I shouldn't have been. Read More

I've posted messages about QR codes before and I don't want to become a bore about this but if you don't know what eBay are up to you should. So here goes. Read More

QR Code news stories continue to emerge from consumer brands. The latest announcement comes from footwear retailer Clarks who are planning to put QR codes in all of its shop windows next year. This follows the launch of its mobile eCommerce site in November. Read More

Over the past few months I’ve posted a few comments about the innovative use of QR codes in mobile marketing. I’ve come across a contrarian point of view presented by Catapult Action-Biased Marketing a researcher based in Westport, Connecticut. They put forward the premise that QR codes and social media have very little impact.  Read More