Achieving sales on a website is not a single “conversion” event, it’s actually a series of “micro” conversions. They’ve clicked on a ad in a Google search results page, they’ve clicked on various pages within your site, they’ve put products in your shopping cart and they’ve checked out. Read More

When someone signs up to receive emails from you, they’re likely to be highly engaged with your products or services. This explains why “welcome” email programs are important and why they tend to outperform the rest of your email program.   Read More

With the recent growth of social platforms marketers have realised that they need to learn how to maximise the potential of these mediums.  New media is  different from traditional media and many people are unsure of the purpose. Is it to build a prospect list, drive sales or improve customer relations? Read More

Studies are indicating that including a review or comments section on your website is entirely necessary. Not only does it subscribe to the whole social media, interactive thing, it actually drives sales! There have been instances where the number of reviews has had more impact then the rating. Read More

Like all marketing communications, success with email means remembering it’s about the reader, not you.  For an email campaign to be successful your subscribers have to be interested in the content.  If the readers can’t benefit from the emails they receive they will quickly choose to unsubscribe to the campaign. Just because you send someone an email doesn’t mean they’re going to open it. Read More