Selling is no easy feat. Consumers naturally have inhibitions and doubts. This is especially true when the product is expensive, something they don’t understand, or both. Seth Godin published a blog post today that very rightly stated that “the salesperson’s job is to help people overcome their fear so they can commit to something they’ll end up glad they invested in.” So how does one do this?. Read More

On the way to my friend's for dinner last night, I decided to take advantage of being on High Street Kensington on a Tuesday and popped into H & M for some summer accessorizing. Weekend shopping has become something I try to avoid at all costs. Unfortunately for the working world, the weekend is usually the only time we have to shop... unless of course there was an online alternative where we could browse, purchase and recieve items without having to leave our bedroom. Read More

The past few years have seen major advances in ecommerce, in terms of technology and user experience. In a recent article, Econsultancy made mention of a few ecommerce trends that can’t be ignored. Here are a few of them as well as some industry examples of who’s doing what. Read More

I’ve read three articles today on communications that I would like to share with you. The first two were in the Harvard Business Review – '3 Tips for Leading People Older than You', and 'Stop Mixing Business with Pleasure', and the third was on We Are Social – 'Welcome to the Age of the Customer'. Read More

If you follow digital news, Facebook Commerce should not be a new term to you. The monstrous social network developed a commerce platform within their site, where loved brands can build online shops, not unlike any ecommerce site. What makes it different of course, is that Facebook stores can easily leverage all of the social benefits of the network to help increase sales. Read More