This morning, when I got into the office, a colleague drew my attention to the Engadget article reporting on the 100 million Facebook pages that had been leaked. Turns out a hacker created a crawler to troll the social media site’s Open Access directory for phone numbers, emails, and URL’s. While none of this is actually illegal it’s given many people the creeps. Read More

For a Monday morning I must say I am in a wonderful mood. By 8:30 a.m. I had already fallen in love. That’s right, I simply cannot soak up enough of the customer service that’s offered at the café across the street from my work. They’re calling out my order before I even walk through the door and in doing so are ensuring I never walk into anyone else’s. Fabulous. I’m home. Read More

Augie Ray is a Senior Analyst at Forrester Research and an expert in social media marketing. He posted a blog recently which broke down the elements that he believes made the Old Spice campaign such a success. Read More

I keep reading about how marketers are using Twitter the wrong way. That the excitement and new found importance of this communication channel has got everyone on it, but not necessarily using it to their full benefit. Read More

I have just finished reading a wonderful article in Marketing Week that is all about the new youth generation and why they are a marketer’s dream. Interestingly, the other day I watched the season two episode of Mad Men where Don Draper is forced to bring in a pair of youthful ad men to fill the quota of young workers at the office, “it’ll please the clients” he’s told. So who are these people and what has made them so special to marketers throughout the decades?. Read More