Whatever business you’re in, at some stage over the last eighteen months you’ve probably asked the question “How can we use Facebook in our marketing?” Some people have dipped their toe in whilst others have gone in head first. With over 400m active users, there’s a big audience out there. There are also case studies of companies who have had success and a growing interest in Facebook from marketers. Read More

The past few years have seen major advances in ecommerce, in terms of technology and user experience. In a recent article, Econsultancy made mention of a few ecommerce trends that can’t be ignored. Here are a few of them as well as some industry examples of who’s doing what. Read More

If you follow digital news, Facebook Commerce should not be a new term to you. The monstrous social network developed a commerce platform within their site, where loved brands can build online shops, not unlike any ecommerce site. What makes it different of course, is that Facebook stores can easily leverage all of the social benefits of the network to help increase sales. Read More

Francois Gossieaux, Co-founder and Partner of Human 1.0 wrote a detailed article yesterday as to why social buying sites are actually hurting businesses in the long run. Read More

Social Commerce is one of the biggest things to happen in digital this year and certainly the biggest thing to happen to e-commerce. "If the first phase of e-commerce was the utilitarian hunt for staples, the next phase of e-commerce is about recreational shopping where the merger of social and interest graphs would drive buying decisions" says Om Malik, editor of GigaOm. Read More