Marketers may spend millions of pounds on advertising campaigns yet arguably the biggest influence on a consumer’s decision costs nothing: a word-of-mouth recommendation from a trusted source. The great value of the internet is that it facilitates mass word-of-mouth recommendation possibilities.  According to a recent article from management consultants Mckinsey, word of mouth is the primary factor behind 20-50% of all purchasing decisions. Read More

Whatever business you’re in, at some stage over the last eighteen months you’ve probably asked the question “How can we use Facebook in our marketing?” Some people have dipped their toe in whilst others have gone in head first. With over 400m active users, there’s a big audience out there. There are also case studies of companies who have had success and a growing interest in Facebook from marketers. Read More

With the recent growth of social platforms marketers have realised that they need to learn how to maximise the potential of these mediums.  New media is  different from traditional media and many people are unsure of the purpose. Is it to build a prospect list, drive sales or improve customer relations? Read More

Marketing used to be about companies creating customer interest in their products. They dictated the benefits of their brand, and with use of the 4Ps- product, price, place and promotion, could sell practically anything to anyone. Read More

I just finished reading a great article by Eric Anderson, VP of Marketing for White Horse. He called it The 10 Commandments of Content Marketing, and draws attention to content’s boldness, longevity, and measurability amongst other things. Read More