If developing websites isn’t an every day activity for you it can be a very daunting project.  Theer really is an element of  ‘you don’t know what you don’t know”.  The key to a website’s success lies in the planning so it is important that you address all the details before you start. Read More

This blog post is dedicated to those of you who grew up reading wonderul fiction where you were drawn into a linguistic abyss of imagination. When writing for the web, try to forget all of the poetic phrases and plot development you enjoy so much. The trick to writing content for a website is to make it as brief and captivating as possible. You have one objective and that is to get the reader to remain on your site. Read More

Recently Sir Ken Robinson gave a phenomenal Tedtalk on revolutionizing education. He said that we have been living by an industrial education system, that is linear, and concerned with producing one type of thing. But that we need to start developing an education system that follows the laws of agriculture. "You cannot predict the outcome of human development, all you can do is create the conditions under which they can flourish. Read More

This week Adaptive saw a new addition to its development team, networked with some local businessmen in our weekly Wednesday internet marketing workshop and enjoyed the bright sun that's been shining over London. In between we came across some interesting digital news and a few good reads, which I am sharing with you here. Read More

A few days ago I was sent a link to the new Four Seasons hotel group website and an accompanying news story. The story wasn't so much the new website but the fact that the cost was a staggering $18 million! Read More