Achieving sales on a website is not a single “conversion” event, it’s actually a series of “micro” conversions. They’ve clicked on a ad in a Google search results page, they’ve clicked on various pages within your site, they’ve put products in your shopping cart and they’ve checked out. Read More

Mobile shopping doesn't have a huge share of retail website traffic at present but things are moving. The big retailers are beginning to get their act together and more and more consumers have internet-enabled phones. Read More

Whatever business you’re in, at some stage over the last eighteen months you’ve probably asked the question “How can we use Facebook in our marketing?” Some people have dipped their toe in whilst others have gone in head first. With over 400m active users, there’s a big audience out there. There are also case studies of companies who have had success and a growing interest in Facebook from marketers. Read More

When someone signs up to receive emails from you, they’re likely to be highly engaged with your products or services. This explains why “welcome” email programs are important and why they tend to outperform the rest of your email program.   Read More

With the recent growth of social platforms marketers have realised that they need to learn how to maximise the potential of these mediums.  New media is  different from traditional media and many people are unsure of the purpose. Is it to build a prospect list, drive sales or improve customer relations? Read More