One of the most important factors to optimising Ecommerce conversion is fine tuning the shopping cart and checkout process. Read More

Last week I wrote about integrated marketing campaigns. Two days ago I advised dialoging with your direct competitors via Twitter. Today I am going to talk about the strength of affiliate marketing.  Read More

August’s issue of B2B Marketing Magazine features a box of quotes from their LinkedIn group on why websites are so badly written. Here’s what some industry experts had to say. Read More

Today, I read a fun article by the Harvard Business Review on salespeople's seven deadly sins. Although they listed chattering as the least deadly of the sins, I find it to be one of the most overlooked qualities of salespeople. Amateur salespeople are naturally very nervous to get on the phone. As a result they’ve probably scripted a pitch, or have been given a scripted pitch. A good salesperson might use this pitch for their first call or two, a bad one will use it throughout their entire career. Read More

“What happens when millions armed with cameras, cell phones, and laptops share their lives on Facebook, blogs, Twitter, MySpace and YouTube? People have more opportunities to observe and listen to each other… A big part of word of mouth is small-talk buzz- conversations about products that are simply part of our everyday interactions.” (Emanuel Rosen, Buzz)   Read More