Sharing Really IS Caring

MySpace was one of the first social media platforms created, yet over the past few years it has been losing traffic and users while newer sites have been growing at incredible rates. In an effort to make themselves more appealing to advertisers MySpace has started selling their position as information sharers and have begun syndicating their users opinions and information with other social media sites, such as Facebook.

I read an article today about connectedness http://bit.ly/9rSnI7 and how our digital space has transformed from being a place we would visit when we needed something, into a place we live in every day. For a brand that means adopting an “evolving form… where every part of connected activity creates a coherent brand story.” MySpace has done this with many big brand campaigns such as Coca-Cola. An Econsultancy article noted that MySpace prides itself on “creating user experiences around stuff consumers are rabid about and then taps a brand into those. It’s a different kind of consumer and consumer behaviour.”

I wonder whether this approach works for smaller brands that users may not know. As social media platforms become increasingly popular amongst advertisers, it will be interesting to see which types of brands utilize them most.