The Benefits of Designing Web Products for Mobiles First:

September’s issue of.net featured an article by Luke Wroblewski, arguing that web products should be designed for mobiles before desktops. His justification is that mobiles are growing massively and that they help focus readers. According to Morgan Stanley Research, mobile internet adoption is outpacing the growth of desktop internet adoption. Moreover, mobile internet users are often much more engaged then regular internet users. MSR reports that there are currently 100 million active users accessing Facebook through mobiles, and that they are twice as active on Facebook as non-mobile users.

Wroblewski also claims that users are naturally more engaged to mobile internet because of their small screens. And while this might appear to be a disadvantage, it can actually work in a company’s favour as it forces them to hone in on the information that is absolutely essential to readers. Not like large desktop screens which can dilute information and distract the reader from what they really need to know. Furthermore, studies show that people use their mobiles for internet primarily when they are out and about. This is why companies that provide quick, time-killing tasks are achieving greater success.