Tuesday, November 23, 2010
The internet is filled with information- some valuable, some not so much. Channels like Twitter make it easier to find the good stuff without having to go out and look for it (providing that you're following people you trust). But that still doesn't solve the issue of time nor does it make sense of all of the angles being thrown at us on every highly debated topic (of which there are millions).
Visualizations are becoming an increasingly trendy way to represent data and information online. In a fantastic Ted Talk called The Beauty of Data Visualization, David McCandless speaks of visual information being effortless to absorb. He argues that it allows people to see patterns and make the connections that really matter. McCandless presents impressive political and economical graphs that are sure to change the way you might have thought about topics like world debt, war, and the environment.
Moreover, visualizations present an opportunity to differentiate the way you present your content. Wouldn't it be great to articulate what you do through a simple, easy to read graph that leaves little room for customer doubt? Or to add value by representing highly discussed news in a creative way?
What storytelling method do you think works best for you?