British School of Ballooning

• BSB came to us with the brief to completely regenerate their marketing. With a majority of their business coming from online marketing activities we started with analysing their existing website using analytics software to identify visitor behaviour. Combining the analytics with a well structured Google Search Marketing campaign we were able to, over a 3 month testing period, identify the buying habits of their customers.
  BSB then commissioned Adaptive to start a redesign of the new website. The site was launched in November and over Christmas period BSB saw a 42% increase in sales. BSB's previous website was converting at 2% and their new site is now converting visitors to buyer at over 6%.
  We are now working on developing 4 other hot air ballooning websites both in the UK and in Australia. Soon to be featured in our case studies section.

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Snowskool

Before we started working with Snowskool, their internet marketing was outsourced to separate individuals and companies. Our first goal was to consolidate their marketing so that it was all under one roof. The ski and snowboard holiday industry was competitive online which meant Snowskool had a high expenditure going out each month on their Google Search Marketing. By streamlining this campaign to focus on higher quality keywords Snowskool received results instantly.
The success of our work with Snowskool has resulted in the company commissioning Adaptive to carry out a redesign of their existing website. The new site which has recently been launched can be seen by clicking the link below.

Apodi

When we initially took on the Apodi project, the company was growing at a fast pace and they required a website that reflected the professional approach that Apodi offers their clients. The brief was to produce a site that not only represented the modern, corporate image of the company but also had to serve as a marketing system. Apodi is looking to generate business through an informative email marketing campaign, so a large focus of the site has been placed on generating an email list.