Case Studies - Balloon Aloft Sydney
Client Brief
Balloon Aloft needed a micro-site for their Sydney branch, requiring new branding and a completely new site architecture.Objectives
- Increase visibility
- Improved site visitor engagement
- Increased flight bookings
What We Did
The online market for balloon flights is highly competitive. It was crucial for the new site to achieve good conversion rates. Balloon Aloft wanted to run different promotions on a continuous basis. The website was built on a content management system that would allow them to do this. Once the site was completed a paid search marketing campaign was launched that targeted searches locally and internationally.Results
The combined performance of the new website and marketing campaign increased their bookings by over 80% in the first year. Subsequently, the site continued to exhibit a year on year double digital growth in sales.- Enhanced search engine visibility
- Improved site visitor engagement
- 80% Increase in sales
"We have seen a significant increase in revenues year on year since launching our new site. Adaptive have helped us go from strength to strength with our online presence. I can safely say we now have an industry leading website." Nicola Cronin