Case Studies - Fabric Architecture
Client Brief
Fabric Architecture launched a new website in September 2007 and were looking to increase traffic volumes.Objectives
- Increase awareness of Fabric’s work
- Improve visibility on search engines
- Generate leads for sales team
What We Did
A Google Adwords test campaign showed that visitors brought to the site by non technical keywords (important decision makers) were not engaged and left the site within seconds. Visitor tracking helped us to identify distinct target visitor groups and what they were interested in. This intelligence showed the need for a website redesign.The new website was launched in March 2009 which significantly enhanced the user experience. The project archive pages were radically redesigned with a new search functionality allowing visitors to find projects under 6 different criteria as well as keyword search. A new content management system allows Fabric Architecture to edit and update all the structures, projects and content pages. A strategic approach to paid search and email marketing was introduced.
Results
Site redesign, combined with clearly targeted marketing campaigns and the implementation of a sophisticated analytics tool (WebTrends) has meant improved visibility on search engines, greater numbers of site visitors and an increased number of leads for the sales team to follow up.- Top 5 Google positions for chosen keywords
- 100% increase in organic traffic
- Bounce rate reduced by 50%
"As a business owner and entrepreneur, I have looked to Adaptive Consultancy for the last 4 years to help me grow my business by providing proactive analytics as well as leading edge website design. I think this company is responsive, creative and always learning. I would recommend Adaptive to anyone who wants to stay ahead of their competition and become a world class company." Debra Drew