Situation Appraisal

British School of Ballooning is one of the UK’s biggest hotair ballooning companies.  The internet is the most important marketing channel taking over 90% of their total sales.  

Objectives

• Increase the number of flights sold through their website.  
• Increase revenues for in flight photos and memorabilia

Solution

Optimise BSB’s Google Adwords campaigns eliminate low quality traffic. 

Improve the site navigation structure and redesign of key pages so that the information was displayed more clearly.  To engage visitors unfamiliar with hot air ballooning a video was shot and displayed on the home page.  To improve visibility on search engines, the site was optimised for high performing keywords. With Search engine traffic playing such an important role in bringing visitors to the site an emphasis was placed on designing the site to be search engine friendly. 

Results

BSB is now ranked on the first page of Google’s search results for all 12 of it’s major keywords. For ‘Hotair Ballooning’, their most important keyword, they are consistently being listed between position 1 – 3.  Year on year sales have increased by 100%.