Case Studies - SnowSkool
Client Brief
The internet was the most important marketing channel for SnowSkool bringing over 75% of their overall business. They were achieving high traffic levels using paid search marketing but were having difficulty converting this traffic into enquiries.
Objectives
Increase website enquiry levels
Decrease cost per enquiry
What We Did
With a sizeable paid search marketing budget, the immediate requirement was to optimise the campaign to bring in higher quality traffic. This produced immediate results increasing the enquiry levels by over 100% in the first month. . The success of this campaign led to SnowSkool commissioning Adaptive to assist them with their website redesign. Adaptive worked with SnowSkool's in-house designer and developer to produce an industry leading website.
The internet was the most important marketing channel for SnowSkool bringing over 75% of their overall business. They were achieving high traffic levels using paid search marketing but were having difficulty converting this traffic into enquiries.
Objectives
Increase website enquiry levels
Decrease cost per enquiry
What We Did
With a sizeable paid search marketing budget, the immediate requirement was to optimise the campaign to bring in higher quality traffic. This produced immediate results increasing the enquiry levels by over 100% in the first month. . The success of this campaign led to SnowSkool commissioning Adaptive to assist them with their website redesign. Adaptive worked with SnowSkool's in-house designer and developer to produce an industry leading website.
Results
The improvements to the paid search marketing campaign and website led to instant improvements. Within 3 months there was a 100% increase in enquiries and a reduction in the cost per enquiry of over 200%. Page 1 Google rankings were achieved within 6 months for the major keywords.
The improvements to the paid search marketing campaign and website led to instant improvements. Within 3 months there was a 100% increase in enquiries and a reduction in the cost per enquiry of over 200%. Page 1 Google rankings were achieved within 6 months for the major keywords.
- Page 1 Google rankings for 5 major keywords
- 100% increase in enquiries
- 200% reduction in cost per enquiry