Client Brief
The Virtual Office Group markets virtual office solutions for small businesses. This includes telephone answering, mailing addresses and meeting rooms. Increased competition led to a re-evaluation of their marketing strategy.
Objectives
- Enhanced search engine visibility
- Improved ROI on Adwords campaign
- Increased conversion rates
- More direct enquiries
What We Did
Virtual Office had a sizeable Google Adwords campaign in place. Thiswas restructured to allow them to segment their target market more effectively. Using their analytics we were able to identify the key visitor groups. We used this information to redesign the website and create more relevant landing pages. Once the new site had been launched a Search Engine Optimisation campaign was started to increase relevant traffic to the site.
