page_template
"By 2013, 90% of eCommerce sites will subscribe to an SaaS-based service."
Gartner Inc, world leading IT advisors.

Benefits Of Bespoke Ecommerce Websites

Bespoke ecommerce is a welcome departure from the ‘one size fits all’ ethos. This approach fails to acknowledge that not all businesses are created equally and have different ways of selling their products or services.

An ecommerce website is a ‘must have’ if you trade online. If you are a start up or a micro business then an off the peg system if fine but if you are looking to grow your business then a bespoke ecommerce site is the answer.

We offer a bespoke ecommerce system. Talk to us today to find out more about this service. Or find out more in our eCommerce section.

A bespoke ecommerce website offers several benefits which are:
•Reflects your brand identity
• Flexibility
• Choose from a range of options to suit your business, e.g. customer loyalty schemes.
•Bespoke designed shopping cart system
• Improved SEO
• Grows with your business
• Can be integrated with other IT business systems
• Enables you to stand out from your competitors

These are just a few of the benefits from using a bespoke system; this is compared to an off the shelf system which forces you to adapt your business to the software. And no business owner wants to change their business to fit the software.

The software has to adapt to suit your needs rather than the other way round.

Built on a solid foundation

Bespoke ecommerce websites are built on a solid foundation, namely that of a stable ecommerce platform which is tried and tested. This forms the base of a custom built system.

The rest of the system is built from the ground up. Additional functionality such as eBay integration or 3D visuals which enable customers to view a product from different angles is available. Other options include product reviews, special offers and promotions and fraud prevention.

Bespoke ecommerce or off the shelf? This depends upon three things:
1. Your budget
2. Features/functionality
3. Ease of use

As a business you need to consider these when making a decision. Think about what you need from an ecommerce system and how it fits in with your business. What features do you require? Who will be maintaining it? How easy will it be to use?

It also depends upon what you are selling. If you have several product ranges which are interchangeable or complex then a bespoke system would be better.