Adaptive eCommerce Features

Efficient Product Management

Easy to use Product Management section to enable management of categories, products, pricing, imagery, stock levels, product display options and much more. The product management area allows for:

• Add/edit/delete categories
• Drag and drop re ordering of products
• Product search
• Move groups of products to new categories
• Unlimited product colour creation
• Apply products to multiple categories

Easy Content Editing

Every site offers you the freedom to edit the key pages of your website. The Adaptive Control Centre allows you to easily navigate the front-end of your website and choose the areas you want to update. Using simple WYSIWYG editors, you do not need any technical coding ability. The content editor allows you to update:

• Key content pages of your site
• Email communication content
• Images & graphics
• Image Mapping allows multiple “hotspots” so that one design can have multiple links, taking you to specific pages on the site. It gives complete freedom to in-house designers, enabling them to create dynamic home and category pages.
• Rotating home page and category images (where it applies)

Marketing Integration

There’s no point in having a great website if nobody can find it. An internet marketing plan to drive website traffic is critical to the competitive strength of all retail sites. Adaptive eCommerce solutions facilitate the integration of all aspects of traffic generation. Key features of the Adaptive ecommerce include:

• Social media sharing
• Fully SEO compliant pages
• Email signup forms
• Automated order confirmation emails
• Automated emails at key stages of the customer lifecycle

Merchandising Tools

An eCommerce site is not just about the shopping cart. Success comes from matching your products, services and promotions to visitor needs and expectations. Pixeled Ink offers a variety of merchandising tools designed to engage shoppers, improve conversion rates and increase average order value (AOV). Key features include:

• Matching items
• Recently viewed items
• Customer reviews
• Dynamic image gallery

Multiple Promotional Options

The PI system is designed to give the marketer the tools he needs to execute any promotion or campaign, facilitating:

• site wide promotion
• one-time promotion for new customer acquisition
• existing customer re-introduction campaigns
• straight price discounts
• flexibility to deliver a promotional code at the checkout stage

All promotions can be applied site-wide, by category, product or multiples thereof.

Centralised Order Management

Manage customer orders and email communication in one central system. Streamline order processing with batch order management, return management and automated email communication. Features include:

• Categorised into new, processing, completed, cancelled
• Date range selector for orders
• Multiple order status updates
• Multiple order details printing

Customer Management

All retail and trade customer accounts and email registrations are viewable in one area. This enables easy access and complete transparency to:

• View customer lifetime value
• Account details
• Previous orders
• All email communication related to previous orders

Management Reports

Once you’ve launched your website, you’ll want to make sure you get a return on your investment. Raw numbers of unique visitors and page views are interesting but to gain a true insight requires a robust reporting system that is tailored to your specific needs.

The deeper you can drill down to extract data the better insight you have of what your customers respond to. Which offers work best? Which sources bring traffic? Which keywords bring sales? What are your revenue trends? The Adaptive reporting system is designed to generate insights which help you optimize your marketing efforts and steadily improve your sales.

Report summary:

• Sales Reports
• Product Reports
• Customer Reports
• Promotions Reports
• Ordering Reports
• Customisable data ranges to easily view the period you want to analyse
• Graphs and data for each report
• Margin analysis - enter product cost to view the margins obtained

Trade Login

If you are selling to trade customers you can have a mirror version of your site with:

• trade specific product pricing
• previews to order upcoming product ranges
• display trade specific promotions
• manage a minimum trade order level

Trade user account features:

• Access the trade site
• View previous orders & download invoices
• Re-order previous purchases in one click
• Manage addresses