Content Marketing - What? Why? How?
The growth of social media sites such as Facebook and Twitter, combined with the increasing importance of blogs, has changed the search marketing landscape.
Whilst traditional PPC and SEO activities remain important, successful internet marketers now integrate PPC and SEO programmes in to a broader Content Marketing strategy.
Content Marketing is the result of an upheaval in the way brands reach consumers.
Buyers looking for sellers through search engines required a big adjustment from marketers. We have now taken another significant step. Word-of-mouth, social networks and product reviews are now more trusted and influential than brand marketers own messages. It’s a whole new philosophy for the internet.
Individuals are the New Broadcasters
Sustainable success on the internet is now dependent on building advocacy for your brand, product and services. Individual consumers are the new broadcasters. They now communicate not just one-to-one but one-to-many.
A positive experience travels far in the networked world. Equally, how you handle complaints is now a key element in your marketing mix. Get it wrong and a customer can broadcast this to hundreds or even thousands of friends/contacts through Facebook, Twitter or blogs.
Content Marketing Strategy
To profit from this new internet reality requires a Content Marketing strategy:
Start with your Keywords
- Find the niche phrases that people use to find your products or services
- Competitor keyword analysis
- Keyword rich website content
- Keyword rich meta titles and descriptions
Content Marketing Benefits
By adding relevant and engaging information on your website, blog & social media sites you will yield the following benefits:
- Diversify the means with which you can engage with your prospects
- Proactive management of your reputation
- Drive increased targeted traffic to your website
- Increased number of keywords listing your site in Google’s top 20 results
Writing for the Web is Different
Writing for the web is a totally different skill to writing for magazines or brochures. If you don’t have the resources to create your own content this is a service which Adaptive can provide. To request a quote for Adaptive’s Copywriting Service email email@example.com