Paid Search or Pay Per Click advertising (PPC) is the leading form of advertising on the major search engines. These are the sponsored links generally found on the right hand side of the search results page.
 

• PPC enables you to reach prospective customers when they are actively looking for your products or services.
• You can be on the first page of Google for your chosen keywords within hours of deciding you want to be there.

How does it work?

You bid on specific search terms (keywords) people use to find things online. Your ad will show whenever your chosen search terms are entered in the search box. You only pay when someone clicks on your ad.  

Running PPC campaigns is deceptively simple. It can be a very quick way to burn a hole in your marketing budget without any return. Adaptive's PPC management programmes ensure your budget is spent efficiently and effectively.

Adaptive PPC Management Service:

• Account set up
• Keyword research
• Competitor analysis
• Ad copy
• Landing page content
• Performance analysis & reporting

Key Facts about Paid Search  

• 75% of all online transactions begin in search engines.
• 85% of searchers only look at the first page of results.
• The highest bidding cost per click doesn't guarantee the highest position on the page.
• Your competitors can bid on searches for your brand.
• Many Adwords campaigns fail because the account was never set up correctly in the first place.