The Importance Of Search Marketing
Search marketing is one of a range of strategies that should be within your marketing mix to raise the profile of an online business. This can be done via sponsored ads, targeted advertising and SEO (search engine optimisation) to attract an increased number of visitors to a website with the aim of turning these into conversions.
An increase in conversion rates means an increase in turnover which is the aim of any online business. As a business your main focus is getting those potential customers to your website and this is where Adaptive can help.
We will review your site, checking to see where it appears in the SERP (search engine rankings page). Ideally, it needs to be on the first page as this will attract a greater number of visitors.
But if it isn’t then your site may not have been optimised for the search engines which mean fewer visitors and ultimately, fewer conversions.
A fully optimised website holds a high ranking in the search results due to a carefully thought out strategy. We implement this using well written sales copy, link building, XML site maps and social media.
Keyword expertise
Adaptive understands about the importance of keyword research in search marketing. We operate a methodical search in order to determine the amount of visitors to your site and the search terms they use.
This is divided into one or two word queries (known as ‘short tail queries’) or a complete sentence (known as ‘long tail queries’). The percentages of these comprise the volume of traffic to your site.
Search marketing is not a quick fix. It requires patience and planning but if done correctly, is a highly successful form of marketing.
An increase in conversion rates means an increase in turnover which is the aim of any online business. As a business your main focus is getting those potential customers to your website and this is where Adaptive can help.
Adaptive's Search Marketing Services
Optimise your website for a higher rankingWe will review your site, checking to see where it appears in the SERP (search engine rankings page). Ideally, it needs to be on the first page as this will attract a greater number of visitors.
But if it isn’t then your site may not have been optimised for the search engines which mean fewer visitors and ultimately, fewer conversions.
A fully optimised website holds a high ranking in the search results due to a carefully thought out strategy. We implement this using well written sales copy, link building, XML site maps and social media.
Keyword expertise
Adaptive understands about the importance of keyword research in search marketing. We operate a methodical search in order to determine the amount of visitors to your site and the search terms they use.
This is divided into one or two word queries (known as ‘short tail queries’) or a complete sentence (known as ‘long tail queries’). The percentages of these comprise the volume of traffic to your site.
What about paid search?
Paid search in the form of PPC (Pay Per Click) is another important aspect of search marketing. It is an ideal way of attracting potential customers by encouraging them to click on a sponsored advert which then takes them to a landing page. This landing page is special in that it contains the information the visitor needs to make a decision, e.g. make a purchase or sign up for a newsletter. Clear, concise copy with an emphasis on benefits not features and clear calls to action will help the visitor to take action.Search marketing is not a quick fix. It requires patience and planning but if done correctly, is a highly successful form of marketing.