Why Consider Social Media?
Your customers are spending far more time online, researching and talking about your products and services.
Most importantly, consumers are looking to their online peers for feedback and recommendations. Facebook, Twitter and YouTube are places your customers hang out. What they see and hear there helps them make more informed decisions.
Consequences of the Networked World
The consequences of this new networked world can be good and bad for your business. A single negative comment can spiral into a conversation full of critical connotations that quickly spreads across the web.
To protect and promote your brand means getting involved in online conversations, communicating with your customers and encouraging feedback. Negative feedback is not the issue. It’s how you deal with it that counts.
Managing Your Social Media Programmes
To start we recommend three simple steps:
- Monitor relevant blogs, forums and media so you are aware of what consumers are saying about your brand and your business.
- Engage with consumers, providing them with accurate and up-to-date information.
- Analyse the influence your engagement has had and the feedback received from consumers.
The big problem most companies have is not planning a social media strategy but implementing it. Adaptive has a Content Marketing Programme to help companies build greater customer engagement on the internet.
For more information contact Adaptive at firstname.lastname@example.org
Key Facts on Social Media
- 4 out of 5 major advertisers use Facebook to promote their brands.
- Lack of knowledgeable staff is the most quoted reason for not having a social media strategy.
- The top 10% of Twitter users account for over 90% of tweets.
- You can target your audience by demographics (age, gender, interests etc) when you advertise on Facebook.