Once you've launched your website, you'll want to make sure you get a return on your investment. Who's visiting your site? What are they interested in?Website analytics helps you to increase qualified traffic to your website and convert more visitors into customers.
What words are they typing in search engines to try and find you? Is your marketing activity paying off?
Turn Data Into InformationMany companies collect data on their website traffic. Success in analytics is not about collecting data, it's about turning that data in to information and then using that information to improve your performance. The goal from Adaptive's point of view is to answer the question "On the basis of these results, what action should you take?"
A Practical Management ToolRaw numbers of unique visitors and page views are interesting but to gain a true insight requires a robust reporting system that is tailored to your specific needs.
Adaptive reports include analysis and recommendations based upon:
- Visits, page views, unique visitors...
- Referring websites and search engines
- Keyword phrases used in search
- Average time on site
- Bounce rate
- Most popular content
- Visitor journey path
- Setting and tracking your website goals