With the growth in usage of internet-enabled mobile phones (or smartphones), the foundations for mobile commerce are now well established. It's time to check this out or get left behind.
A Mobile Website or a Mobile App?
The first question to address is whether you should design a mobile commerce website to work across multiple handsets, or create mobile apps for iPhones or Blackberries.
There are advantages and disadvantages for both approaches and this is something we can talk through with you.
Mobile Commerce is a Different Channel
The way most websites display on mobile devices is a key reason why they don’t work. You really need a completely different approach to home page design, product pages and search functionality in order to engage consumers.
This is a completely different sales channel and has to be treated as such.
Advantages of mCommerce
- Enables you to reach consumers when they are shopping offline
- Helps you get you ahead of your competition
- Targets a more affluent audience
- Opens an extra sales channel
- Customers can locate your store when they are out shopping
- Helps consumers to comparison shop
- Development costs are relatively low
Key Facts about mCommerce
- 42% of mobile internet users earn over £40,000 per year.
- Web traffic from mobiles is growing 8 times faster than web traffic from UK PC’s.
- eBay has generated $380 million in sales through mobile.
- The more sales channels you have the greater your market share.