Welcome to our Articles section. Here you will find articles and white papers that cover a range of Topics from B2B marketing to website analytics.
B2B Online Marketing Guide: 5 Critical Principles
Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself—several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends. According to the Direct Marketing Association, by 2008 online marketing efforts will be the dominant media for business-to-business initiatives.
March 1st, 2008
B2B Marketing Needs a Makeover- Now
Business marketers cling to marketing tactics that they admit fail to work as well as they would like. It’s time to leave these outmoded methods behind, embrace interactive media, address prospects directly, and measure the impact of marketing on revenue and market share.
March 1st, 2008
B2B Survey 2007
We’ve found that when it comes to search, the business to business (B2B) market is largely ignored. That was the reason we did our initial B2B survey back in 2004. While we never expected it to become a seminal work in understanding B2B buying decisions, because of the sheer lack of other research in the area it has come to be regarded as such.
March 1st, 2008
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