Analytics

Analytics

Website analytics provides the foundation for understanding what is happening on your website and how to improve your marketing perfromance. Unlike other traditonal forms of marketing, the success of your website can be completely transparent. Adaptive helps you to measure how well your website achieves your business goals and recommends changes to improve performance.

Our Difference

Many internet marketers offer analytics services. The difference with Adaptive is that we do not see the purpose of analytics as being the production of reports. The goal from Adaptive’s point of view is to answer the question “On the basis of these results, what action should you take?” 

Our Tools

There are many free and paid tools available to you. Adaptive helps you to integrate these tools on your website and has the knowledge to offer meaningful insights. For many businesses, a free tool such as Google Analytics is perfectly adaquate. For others, a more sophistciated level of analysis is required and in such instances WebTrends is our recommended supplier.

To find out more about website analytics contact the Adaptive team.