Increasing Conversions

Increasing Conversions
A website's conversion rate refers to the percentage of visitors that have achieved a defined objective. That objective could be the purchase of a product, the filling out of a form or making a telephone call.

Most businesses put significant resources in to increasing the number of visitors coming to their site but neglect the purpose of attracting these people in the first place. At Adaptive our goal is to help you convert these site visitors in to customers, to improve your website's conversion rate.

Conversion Engineering
Website visitors are goal driven and arrive on your site with a specific purpose in mind. They wish to find the information they are looking for as quickly as possible. Each page on your website should either contain the information a person is looking for, or have a clear link to the page that contains that information. Structuring this process is what we call Conversion Engineering. 

Fix your website before spending more on marketing
More and more marketing expenditure is being diverted to the internet. This means that in order to retain your share of voice you will have to increase your budget or work considerably smarter. The Adaptive approach is to start by optimising the performance of your website before committing extra resources to driving more traffic. Our focus is on maximising the return on your marketing investment.

For further information about improving the conversion rate on your website contact the Adaptive team.