Internet Marketing Strategy
Building a new website without having first considered your broader business or marketing objectives is a recipe for disappointment. Similarly, planning your marketing without competitor analysis and keyword research is unlikely to bring success.
Many Variables affect Success
If your marketing isn’t working, it may not be down to a poor campaign. It may be down to a poor website, competitor activity, or seasonal / economic trends. On the other hand, you may have a great website but your marketing brings you low traffic volumes or the wrong sort of visitors.
Adaptive takes a strategic approach to website design and internet marketing. Before making any recommendations we review your marketplace, analyse your competition, define your target audience segments and see how they behave online.
There is no magic bullet. Online success is a result of getting many small things right. The first step is to understand exactly what you wish to achieve.
Follow the process: Research - Plan - Execute
Focus on Maximising Conversion
Website visitors are goal driven and will visit your site with a specific purpose in mind. If they don’t find exactly what they’re looking for within a few seconds they will leave your site. Adaptive’s approach to website design is based upon addressing the differing needs of your site visitors in order to engage them in your sales process.
Adaptive will help you spend your budget wisely. Different visitors will respond to different triggers. We’ll design your site for conversion (lead generation or sales). Our marketing efforts go in to generating the right traffic for you.
Adaptive assesses and advises on:
- Site visitor segmentation strategy
- Site visitor motivations
- Your key messages/services
- Points of assurance
- Points of action
The goal is to make it easy for the visitor to achieve their goals. Only if they achieve their goals can you achieve your goals. Good planning leads to higher conversion.