web design agency

What Makes A Good Web Design Agency

Finding a good web design agency is important for any business owner who wants the best return on their investment, i.e. their website. There are web agencies which offer a range of packages from budget through to high end and those who cater to specialist sectors only, e.g. corporate web design.

Adaptive offers a range of web design services to businesses large and small. These include CMS, usability, accessibility and SEO.

Find out more about our web design services.

Find a web design agency that meets your individual needs

There are numerous web design agencies to choose from so find an agency that you like and trust. Do not underestimate the importance of trust; you will be working with these people over a set period of time so it is important that you have confidence in their ability to deliver.

Define and discuss your business goals

A good web design agency will be focused upon the goals of your business and your website. These include:
• What do you hope to achieve with your website?
• Who are your customers/users?
• How can your website meet the needs of your customers?
• How will the website deliver your brand and establish your identity?

Guidelines for choosing a web design agency

Have a look at their portfolio, read their testimonials and if possible, talk to their clients. Price is an important aspect but don’t use this as your only guideline. Professionalism, reputation and ability to deliver on time and within budget are equally important.

Ask for a breakdown of their prices so you are clear about what you are paying for. There should be no hidden surprises.

What services are provided by a web design agency?

Web agencies offer a range of services that include web development, SEO, graphic design, copywriting, hosting and usability. Other services include accessibility testing, mobile web and ecommerce solutions.

There are variations in services between agencies but generally, you can expect design and build, testing, SEO and online marketing. The agency may outsource other services, for example copywriting.

Avoid the hard sell

If the agency is only concerned with closing the sale and not with your individual requirements then find another agency. Warning signs include an excessive use of jargon, indifference to the needs of your customers and reluctance to involve you in the process.

Draw up a shortlist of web design agencies

It is a good idea to make a shortlist of prospective web agencies and contact them in turn. Have a set of questions ready and make a note of the answers you receive.

The type of website and budget will decide the level of service you need.