What Is Video Hosting?
Video hosting is a service which is increasingly being offered by web design & marketing agencies. It is defined as a service in which people can upload videos to a website for general viewing and feedback.
Video is a popular medium and one that is regularly seen on websites, usually in the form of video clips or testimonials, and often to great effect. Another advantage of video is its ability to be integrated into social networking sites such as Facebook and Twitter.
The attraction of video
Many people respond positively to video as with anything visual and like the immediacy and ease of use of this medium. User generated videos; viral videos and video marketing are all popular uses of this form of multimedia and are likely to continue.
Plus the advent of web 2.0 with its emphasis on active engagement rather than passive inaction means a greater emphasis on user generated content which includes video. More and more people are becoming creators and uploading their home made videos to sites such as YouTube, Vimeo and Google video.
Business and video hosting
Businesses have recognised the power of video and have adopted this technology for their own use. They can include video clips on their websites or upload video footage to video hosting sites that will feature these on their site for the general public.
These video clips can include product demonstrations, promotional offers, new services or presentations. The opportunities are endless.
Advantages of video hosting
The advantages include:
• Global reach for your products or services
• A visual form of marketing
• Enables your customers to see how your products or services work.
• Can be shared amongst other sites which extends your reach
• Your customers are invited to leave comments about the videos which are available for all to see and discuss.
• Ideal for advertising and PR purposes
Video hosting solutions
A web design and marketing company will handle all aspects of video hosting. They will use this as part of search engine optimisation (SEO) as search engines such as Google ranks video highly in the search results. This is one way of ensuring that your site achieves the top spot.
These videos can be used to help drive traffic to your site. When your videos are found in the SERP (search engine rankings page) they are linked to your website and not video sharing sites such as Vimeo or YouTube. This all adds to your conversion rates.
A good hosting solution will ensure that your videos are displayed in top quality resolutions and at high speeds. They are integrated into accessible media players and are monitored via an analytics system.
This enables you to see which video clips work best for your business.
Video is a popular medium and one that is regularly seen on websites, usually in the form of video clips or testimonials, and often to great effect. Another advantage of video is its ability to be integrated into social networking sites such as Facebook and Twitter.
The attraction of video
Many people respond positively to video as with anything visual and like the immediacy and ease of use of this medium. User generated videos; viral videos and video marketing are all popular uses of this form of multimedia and are likely to continue.
Plus the advent of web 2.0 with its emphasis on active engagement rather than passive inaction means a greater emphasis on user generated content which includes video. More and more people are becoming creators and uploading their home made videos to sites such as YouTube, Vimeo and Google video.
Business and video hosting
Businesses have recognised the power of video and have adopted this technology for their own use. They can include video clips on their websites or upload video footage to video hosting sites that will feature these on their site for the general public.
These video clips can include product demonstrations, promotional offers, new services or presentations. The opportunities are endless.
Advantages of video hosting
The advantages include:
• Global reach for your products or services
• A visual form of marketing
• Enables your customers to see how your products or services work.
• Can be shared amongst other sites which extends your reach
• Your customers are invited to leave comments about the videos which are available for all to see and discuss.
• Ideal for advertising and PR purposes
Video hosting solutions
A web design and marketing company will handle all aspects of video hosting. They will use this as part of search engine optimisation (SEO) as search engines such as Google ranks video highly in the search results. This is one way of ensuring that your site achieves the top spot.
These videos can be used to help drive traffic to your site. When your videos are found in the SERP (search engine rankings page) they are linked to your website and not video sharing sites such as Vimeo or YouTube. This all adds to your conversion rates.
A good hosting solution will ensure that your videos are displayed in top quality resolutions and at high speeds. They are integrated into accessible media players and are monitored via an analytics system.
This enables you to see which video clips work best for your business.