Website Design

Your website is at the heart of all your marketing activity. Anyone thinking of doing business with you will consult your website. This is the same whether you are a large online retailer or a small b2b supplier.
 

You only have one chance to make a good first impression, so don't blow it.

Turn Prospects Into Customers

A website is an interactive medium. Visitors come to your site with a specific purpose in mind. In order for you to meet your goals your website design has to help them take steps to meet theirs.

We call these steps “conversion” events. This may be to download a pdf, sign up for your email newsletter, an online sale or just information gathering.

View Adaptive's Web Design Portfolio

Web Design for Visitor Conversion

Every Adaptive website design is based on achieving visitor conversion. We take account of your site visitor needs and apply a graphical look which:

• Meets your branding guidelines
• Positions you for your target market

Basic Considerations for Website Designers

Good web design is not just about aesthetics. It is about helping you achieve your purpose. Basic factors to build in are:

• Accessibility - W3C (World Wide Web Consortium) compliance brings marketing benefits and avoids any possible litigation.
• Usability - We show you a layout for each page of your site and the navigational structure before we commence the design process
• Search Engine Optimisation (SEO) - no point having a great new website if nobody can find it. We will make sure your website is search engine friendly.
• Content Management System (CMS) - Once your site is live you will be able to edit content quickly and easily.
• Calls To Action - We'll help to guide your site visitor through your process.