Date: Tuesday, 26 January 2010
Time: 09:30 – 12:30
Place: 180 Piccadilly W1J 9HF
Time: 09:30 – 12:30
Place: 180 Piccadilly W1J 9HF
Everyone has a view when it comes to the graphical look of a website. Very few truly understand why only 2 out of every hundred website visitors leave your site without doing what you want them to do. This is a hands-on workshop that looks at the "what" of the creative process, not just the "how".
We will show you:
- proven methods of engaging your website visitors
- techniques which give them the confidence to purchase from your site
Central to your success is an understanding that you have just seconds to capture visitors' attention.
This Adaptive workshop will contain practical examples combined with industry research. It will also include a critique of attendees' own websites.
To benefit from this workshop, you should have a direct involvement in your company's website.
To register please fill out the "registration form" on this page and click submit.
Agenda:
- An introduction to Conversion Architecture
- What’s your goal? The clarity of your message
- Visitor Sight Path
- Your website's unique selling proposition
- Customer segmentation – Why? How?
- Wireframing: the "What" of the creative process
- Design: the "How" of the creative process
- Moving from Customer Profiling to Sales Conversion
- "Calls to Action" and factors which influence conversion
- Summary, conclusions and questions
Cost: £150 + VAT £75 + VAT
Date: Tuesday, 26 January 2010
Time: 09:30 – 12:30
Place: 180 Piccadilly W1J 9HF
Time: 09:30 – 12:30
Place: 180 Piccadilly W1J 9HF
Application to attend is on a first come first served basis. To register please fill out the "registration form" on this page, click submit and someone from Adaptive will contact you.